24 x 7 x 52 Exposure
Compared to other media, the
Internet is a very cost effective way to promote your products and services
as well as to provide your customers with immediate access to your
products and service information, all 24 hours a day 7 days a week 52 weeks a
year. Think of what it would cost to run a full page color
ad in the local print media for 365 days, a full year. On the Internet,
your "ad" can be multiple pages, full of images and color and it is
there around the clock. No other media is so immediate and with so
much potential for providing customer information.
Think of a Yellow Pages Ad
Providing your basic Business Information.
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- What do you do?
- What are your hours?
- How can some contact you?
- What methods of payment do you accept?
- Where are you located?
- How long have you been in business?
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10 Reasons Why You Need a Website *
A professionally designed and maintained website will...
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Extend your marketplace
A web site allows you the opportunity to offer products, services and
information to your local, national and international prospective
clients, and visitors 24 hours a day seven days a week.
Improve your competitive advantage
The internet is an environment where businesses compete on an equal footing. You
can stay ahead of your competition and establish your business as a leader.
Improve your communications
A web site is cost
effective medium to provide employees, prospects, customers and
suppliers with up to date information regarding your company, your
products and services.
Improve your image
by promoting a corporate
style that will challenge or reinforce your client's perception of your business.
Improve customer confidence
A website is like an
online brochure and is available to your customers and prospective clients. It
is your marketing tool that can be updated quickly to reflect the changes within
your organization.
Reduce your marketing costs
Web sites are a cost
effective advertising opportunity, that will outlive a newspaper or radio
campaigns and they are cost effective.
Reduce your print costs and offer a better service
With a web site,
you can deliver information about your products and services faster at a one
time web site development cost.
E-commerce websites
You can sell your products
accepting payment online. More and more customers want to shop from their home.
Enhance your sales with a web site.
Credibility
Build the credibility. Customers and prospective clients want to know that you
are on-line
Increase your sales
You can enhance
your off-line sales campaign and increases your sales and/or visibility.
* source: iMages Technology Group
What a Website Can Do
A website should be designed specifically for your
business, organization, or profession. It should be created to do what you want it to do. Your
website should include as many pages as are required. Some examples of such pages and related content are:
Remember, a picture
is worth a thousand words!
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Home Page
- With your unique Logo/Banner
- Identifying who & where you are
- Identifying what you do
- Identifying how to contact you
- Providing a menu/navigation for your site
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About Page
- The mission of your business/organization
- Your Bio/History
- Where you are going
- Identifying key personnel/staff
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Operation Page
- Business hours
- Days open/closed
- Holidays/special schedules
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Location Page
- Address of business location(s)
- Maps for business location(s)
- Above with direction links
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Products/Services Page
- Full descriptions
- Make it visual; diagrams, photos, etc.
- Prices, where appropriate
- Advantages/comparisons
- Special promotions
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FAQ/Tips Page
- Current Events
- Special/Unique Information
- Frequently Asked Questions
- Related Humor
- Words of Wisdom
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Feedback Page
- Please Contact Us
- Comments/Suggestions about the Site
- How did you find us?
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Thank you for your interest in
APT
Web Design,
for more information on any of these topics, please contact
us.
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